Addressing the landline phone puzzle with Movox

  • March 17th, 2021 at 12:57 pm

The impact of the NBN

The introduction of the National Broadband Network (NBN) and the emergence of other communication services has created a raft of challenges and changes that Australian businesses must examine. One decision resulting from the switch over to the NBN is whether you need to retain a landline or fax number.

The Millennial digital and marketing whiz kids deem the landline phone number a communications relic, along with the fax machine, and are opting to use their mobile phone as a single point of contact.

Rohan Doyle, Managing Director of MOVOX Pty Ltd, a cloud-based unified communications service provider, advises that whether you retain or discard your landline phone number is dependent on the type of business and how the business operates.

“For example, it may be perfectly acceptable for a small plumbing business with one or two tradespeople servicing their local area to advertise a mobile number on the side of their van and receive direct enquiry to their mobile phone. However, in certain industries there may be a perception that customers would hesitate to do business where the business only advertises a mobile phone number. If the business is bigger and needs to advertise locally or nationally a state-based (03), (02), (07) phone number, or National 1300 or 1800 number would be more appropriate.”

Rohan maintains the decision to retain your old landline phone number also comes down to how the phone number is used. When migrating to and NBN service any associated landline phone number will not be compatible with certain technology.

“We still have requests from GPs and dentists who need to use traditional fax technology to send or receive prescriptions. In these instances, we encourage them to consider “fax to email” where a fax can be received at an email address as a PDF attachment. Although this is not for everyone, some customers wish to keep their fax number connected to a traditional fax machine. In this instance there are adapters that enable the fax number to be compatible with their fax machine.”

If you want to retain a landline as part of the migration to the NBN and Voice Over Internet Protocol (VOIP) technology, the old landline number will no longer work with analog handsets or fax machines without an adapter.

Whether you retain or discard the landline number is moot, and Rohan said that since the NBN rollout, SMEs’ telephony options have proliferated, are more scalable, cost-effective, flexible and able to meet the changing needs of business. “Every business has experienced change as a result of COVID-19,” says Rohan. “As a consequence, telcos must provide clarity to SME owners uncertain about the best direction to take their communications.”

The communications evolution

The humble telephone has been joined by email, SMS, video conferencing, instant messaging, social media, and document collaboration.

Rohan states that “most businesses, can move their communication requirements into the cloud rather than having physical telephone equipment on their premises. Today office environments can be more flexible, as they no longer need in-wall cabling throughout the office to connect desk phones. Rather, offices now have Wi-Fi capability, eliminating the need for cables. Customer also have more flexibility. “They can simply pick up the phone from their desk, reconnect it at home and continue to make and receive calls as if they were at the office,” advises Rohan.

Seamless telephony for office and home

Movox is one of the few Australian companies to develop its own unified communications platform which includes “Cloud-PBX”, a cloud-based business phone system. The Cloud PBX equipment is maintained and hosted by MOVOX at secure data centres and connect to your phones in the office or at home via the internet.

Cloud PBX includes all the features you would expect in a business-grade phone system. They scale effortlessly as your business grows, from 1 to 100s of phones at a fraction of the cost of purchasing and maintaining an on-site phone system.

With everyone now needing day-by-day flexibility to work from home or the office, a Cloud PBX is the perfect solution. One of the benefits is mobility. You can quickly relocate your desk phone from the office to home by unplugging it at the office and reconnecting it at home. Once relocated, the phone will continue to function as it did when it was in the office.

Rohan explains, “Customers can also make calls from their mobile phone device using their local (02), (03), (07) phone number. We’ve developed a mobile application that connects to your Cloud-PBX and operates just like another office phone. For example, you can answer incoming office calls and transfer calls to other office phones wherever they are located.

Because of the significant shift to working from home, it’s crucial for those SMEs and their employees new to workplace flexibility to separate work and personal calls. Rohan says, “Our mobile softphone application enables you or your staff to use their mobile phone device and display their office number when calling clients without displaying their personal number. It also allows the customer to call the office number and for you to answer the call on the mobile – wherever you are located.”

To find out how MOVOX products and services can benefit your business contact MOVOX’s SBAA account manager on 1800 100 800 or visit