When it comes to online marketing there is no denying that competition in the Australian market is stiff. Whether you are trying to market a product in Sydney or a service in Brisbane, it’s important to ensure that you’re using the most fitting strategy relevant to the Australian market to maximise your efforts. There are a lot of questions that business owners have to ask themselves when it comes to proper online marketing. The first and probably most important question is, where does your website rank in the search engine ranking pages? Especially Google! Do you know where your customers are and will they be able to find you or your competition first? Is your site optimised for mobile devices? Mobile devices represent one of the strongest and fastest growing market segments for search. Are you doing everything necessary to effectively engage in this space?
If your answer was “no” to any of the questions above, you probably need to re-assess your online marketing strategy. The good news is you can implement a fix as early as today. Below we are going to outline the top 10 essential online marketing strategies that every business, big or small or micro needs to implement to be successful in today’s marketplace.
A complete online marketing plan
Before you even start doing keyword research or blasting out links via social media, it’s essential to know exactly what direction you plan on taking with your marketing efforts. Every business that wants to have an online presence needs a comprehensive marketing plan that outlines all of their important topics and keeps them headed in the right direction.
Leveraging social media strategy
If you are not utilising social media for your small or medium-size business then you are behind the curve. Facebook and twitter are only two of the ways to reach out and engage with your customers. Not to mention they provide an amazing marketing channel. Social media cannot be ignored and it is a powerful tool for any online marketing campaign.
Mobile device optimisation
Even though we are only a small nation compared to the US or UK for instance in terms of population, Australia has one of the highest level of adoption per capita when it comes to mobile devices. The search data being generated from mobile devices is exponentially increasing. If you have a web presence, you better ensure that you are optimised for viewing on mobile devices. Think about it, if someone is out and about and wants to look up your website on their mobile device, you need to ensure they have a fantastic, if not an excellent user experience that gives them all the information they are looking for.
The cornerstone of any online marketing effort is search engine optimisation. If you’re not ranking properly in the Google index, you might as well not have a website. You need to identify the keywords that relate to your business and leverage the power of SEO. You can register on our website at www.adbuzz.com.au for a free in-depth SEO analysis of your website.
Trust marketing and partnerships
Connecting with other high traffic blogs and websites can be an effective traffic generation mechanism. Not to mention strategic ad placements.
Article and blog marketing
Did you know writing articles is of great value for back linking? This is an incredible tool to take advantage of. Content is King and you need to ensure that your articles represent your business. This also helps build credibility for your business as an authoritative voice in your industry.
Video for SEO
Uploading videos to YouTube isn’t just for people with cute babies & funny cats. YouTube is now recognised as one of the largest search engines second only to Google. They’re in fact owned by Google anyway! Video can be a huge benefit to the small company looking for exposure online. It is your TV commercial without the big production budget. You need not hire actors and props – all you need is a great Powerpoint or Keynote presentation that highlights the benefits of doing business with you. Convert this into a video (which is easier than you think) and Bob’s your uncle!!!
Relevant forums related to your industry can be extremely useful. It’s just another way to interact with potential customers and generate conversions for your business. Once again, this helps establish your business as an authoritative entity within your industry.
Pay per click
Pay per click or PPC as it’s commonly referred to, lets you advertise your site on popular websites. This is another tactic to further enhance your exposure. Whilst this is a quick strategy to get instant results, it is imperative that businesses implement PPC in conjunction with SEO.
Social bookmarking gives your site tremendous exposure by allowing popular websites and forums to access it. Sites like Digg, Reddit, and stumble upon help you build a following.
Whilst this list is not exhaustive, steps suggested above will certainly help kick-start an online strategy for your business and ensure you are keeping up with your competition.
Want to know more and would like to pick our brain? Give us a call on 1300 734 986 to discuss further.
Article provided by AdBuzz Australia